In the middle of rising deportation headlines and divisive immigration narratives, here’s something you may have missed: Hispanic entrepreneurs are quietly—and powerfully—reshaping the American workforce.

According to new data from the U.S. Census Bureau’s American Community Survey (ACS), Hispanic workers are starting businesses at higher rates than their non-Hispanic counterparts across nearly every age group. In fact, in 2023, 10% of Hispanic workers were self-employed, compared to 9.6% of non-Hispanic workers. It may sound like a small gap, but the trend is consistent and growing.

This shift matters—for the economy, for communities, and for you.

The Entrepreneurial Surge

As of 2025, Hispanics make up 19.4% of the U.S. population, and projections show that will grow to 25% by 2050. That means more Hispanic-owned businesses, more economic power, and more impact. Whether in construction, beauty, tech, or personal services, Latinos are launching and scaling companies faster than ever before—despite limited access to capital, language barriers, and systemic challenges.

And here’s what makes this even more remarkable: foreign-born Hispanic entrepreneurs are driving the numbers. In 2023, 14.1% of foreign-born Hispanics were self-employed—outpacing all other ethnic groups. They’re not waiting for a seat at the table. They’re building their own.

A Broader Story of Resilience

This data shows what we already know at 360 Business Coach—Hispanic entrepreneurs are hustlers, creators, and innovators. But too often, they’re under-resourced, flying solo, and missing the tools that could help them scale faster.

That’s exactly why we built the 360 Business Coach Membership: to offer real coaching, tools, and accountability to founders who are often overlooked—especially founders of color.

We know self-employment isn’t just a dream. It’s a necessity. And it’s time you had the support to build smarter, stronger, and with a clear plan.

Are You Ready to Build?

If you’re a business owner or an aspiring entrepreneur—especially from historically underrepresented or underserved communities—this is your moment.

Join our 360 Business Coach Membership and get:

• 24/7 support and accountability from AI Rose, our intelligent business coach.
• Weekly business planning tools, including financial projections, goal tracking, and team-building exercises.
• Quarterly CEO Peer Group sessions to level up your strategy and network.
• 20% off private coaching with vetted human business experts.

Let us help you stop working in your business and start working on your future.

 Become a Member Today
First month is on us. No excuses. Just action.

About 360 Business Coach
We help entrepreneurs—from startups to 7-figure founders—take control of their growth. Led by business coach and entrepreneur Rose Salem-Tilford, we combine intelligent AI tools, strategic planning, and a human-powered coaching marketplace to give you the best support possible.

Ready to launch? Let’s build.